Building rapport and connections online is very different to building rapport offline.
You don’t have the liberty of seeing people face to face, to read body language etc so you have to connect with people through your words and pictures.
Here are a few tips to get you started:
1: Start with YOU. People connect with people – but can they see you? Check your Facebook profile picture – is it a picture of you? Or is a logo, an animal, your children? Nothing wrong with having them as profile images if that is what you want to portray but people want to see who they are talking with.
2: Reach out to people – either to say thank you for a useful comment/post, to ask a question or to give feedback. As an ex-web designer often if I visited someones website and noticed a broken link or an error on a page, I would let them know. Not in a condescending way but because I genuinely like to help people and they might not be aware. Also if it was me, I would want to know.
3: Respond to questions and requests in groups. If someone asks a question or needs help with something and you know the answer, give the answer, even if it isn’t in your field of business. Be generous with your knowledge. If you ask a question and get a response, be sure to say thank you and even feel free to send a Private Message too.
4: Following on from point 2, make a point to visit people’s websites and blogs (TIP – make sure it is linked on Facebook so people can go to it). When there if you read something that resonates with you – leave a comment. Do the same on Facebook pages – like something? Share it!
5: When joining new groups be sure to introduce yourself and let people know how you can help them, not what you do. There is a difference. I AM an Online Confidence Coach. I HELP you overcome your fears associated with putting yourself out there. I give you guidance in becoming more confident online by identifying and removing negative beliefs you have. I also provide you with a roadmap and toolkit to help your business become more visible with website tips, seo and social media using my web developer background.
6: When you friend someone -it’s good practice to say hi and introduce yourself (I need to get better at this)
7: If you have a group don’t just add people to it, that is plain rude. Let people know and give them the option to join. Not sure how to behave in groups – check out this great article.
8: Initiate conversations by starting your own posts.
9: Don’t pitch unless it is asked for.
10: Make it easy for people to connect with you. If you have an online business – allow people to have the option to message you. If someone leaves a comment on your page, respond. If someone message – try as much as you can to respond. It shows you care.
Ultimately treat others how you would like to be treated, be kind and be generous.
In what ways do you build connections online – share yours below.
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