So its the end of the year, which means that it is a perfect time for a bit of online spring cleaning.
Here is my list of ten things you can do to get your business + website ready for the new year.
1 – Refresh your about page + profile picture.
Is the information about you still update to date? Does your picture still look like you? No sneaking in pics from uni or 10 years ago – lets keep it real!
While you are at it, why not update your profile picture across all your social media platforms. Consistency is key and you need people to see you at least 7 times before you even register on their radar.
And lets be honest, you do want people to recognise you right? Thought so – which means using the same image throughout is a must.
[TIP] Ever wondered how to get your picture showing when commenting on other blogs – that is called a gravatar my friend. Register for yours here.
While you are at it, review your social media profiles and make sure that they are still up to date, close any accounts you no longer use.
2 – Check that all the links on your website are still active.
Nothing worse than someone clicking on a link that doesn’t work. You can use theBroken Link Checker Plugin or install the Chrome Extension to check + fix.
3 – Test drive your processes.
Check that all your forms (contact/opt-in/surveys) and payment buttons are working from start to finish. When someone buys one of your products and services what is the online journey like?
Actually hit SEND – and check what comes out the other end.
If you need some new forms on your website, check out my Google Forms tutorial.
4 – Review your offerings and get rid of any products or services that no longer serve their purpose.
This is your business – make sure you are only doing things that you LOVE. This time last year I decided that I only wanted to focus on web design. Going into 2015 my focus will be on training and coaching.
5 – Beef up your website security.
Deactivate and delete any plugins which you don’t use, delete any WordPress users no longer required and make sure that you are backing up regularly.
Boost your website security by installing Wordfence and Login Lockdown.
6 – Update/refresh your opt-in and write a couple of autoresponders.
This is great for automating your business and building your list. Having autoresponders allow you to build and nurture your client relationship in an organic way.
Not sure what to write? Take your prospective clients on a journey of your business, share more about how you can serve them, answer any frequently asked questions, link to popular blog posts…
7 – Review your keywords and optimise your website.
Use Google Analytics and Google webmaster tools to find out what search terms people find your website under. Use these keywords and map out some blog content around them. If you are not using tracking your stats, sign yourself up with Google Analytics today. If you are not sure what you should be doing SEO wise, make sure you have downloaded my SEO tips sheet.
8 – Stop playing email ping pong with clients trying to arrange appointments.
Sign yourself up for one of those swanky automated calendar systems – I love Calendly which syncs beautifully with my Google calendar. I block out when I am available and then clients can go in and book time with me at their convenience. Simples.
9 – Kill the email overwhelm.
Drowning in emails? Delete or archive them. Use unroll.me to do a mass unsubscribe. Lets get that inbox back to ZERO with only the important and relevant things coming in.
10 – Focus on the work you enjoy.
Being bogged down with admin and tasks you don’t enjoy? Take an audit of the jobs in your business that you don’t enjoy or can’t do and take steps to outsource in the new year. Think you can’t afford it – can you afford not to? Have a chat with me to see how we can automate your business and save your money.
Finally switch on your ‘out of office’ and break out the mince pies because YES Christmas is around the corner! It’s time for a break!
Q. What things will you be checking off the list?
Here at Kanso Creative HQ we will shutting shop on Monday 22nd. I will be around doing coaching calls between Christmas and New Year but will resume properly in January.
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